Northline Dental
Dental clinic · Hamilton, ON
Low review velocityCall handling gap
Local SMB Lead Systems
Founder-built by Bartek
Custom-built lead systems for companies selling to local businesses.
I work directly with your team to build a prospecting workflow around your ICP, geography, and sales process, finding, enriching, scoring, and preparing local SMB leads for outreach.
Built by Bartek Kowalski, software engineer, product manager, and startup consultant.
Example pilot output
Ranked lead list, not real customer data
4 territories
91
Cedar Ridge HVAC
Home services · Buffalo, NY
Financing terms foundPayment option follow-up
Harbor Stone & Tile
Contractor · Rochester, NY
No online bookingQuote workflow audit
low review countno websitefinancing keywordshigh-fit category
The problem
SMB sales teams lose hours before outreach even starts.
Messy lists with duplicates and stale data
Generic databases that ignore territory and niche
Manual research spread across maps, websites, and spreadsheets
Bad-fit prospects mixed into the same outreach queue
No clear reason why one lead should be prioritized over another
No workflow from discovery to outreach preparation
Custom workflow
Your targets are specific. Your lead system should be too.
This is a custom engagement built around your niche, territory, sales process, outreach requirements, and definition of a good lead.
Target industries
Cities and regions
Lead scoring criteria
Website signals
Review and rating signals
Buying-intent keywords
CSV or sheet format
CRM and outreach handoff
Optional call workflow
What is included
One custom workflow. One usable lead list.
We start with your ICP and territory, then turn local business data into ranked outreach rows.
Input
Your market constraints
One niche
One geography
Your scoring rules
Workflow
1
Source
Pull local businesses from Google Maps and Places by category, city, radius, and territory.
2
Enrich
Crawl websites, detect service keywords, review signals, financing language, and missing info.
3
Rank
Deduplicate, score fit, and add the reason each lead belongs in the outreach queue.
Output
A ranked list your team can use immediately.
500-1,000 ranked leadsCSV or sheet exportFit scores and reasonsWebsite, review, and category signalsSuggested outreach anglesBest-opportunity summary
Dashboard, CRM handoff, or calling workflows come after the pilot if they make the system more useful.
Who it is for
Built for companies that sell into local SMB markets.
Best fit for teams that already know their market but need a repeatable way to find, qualify, and prepare the right accounts.
SMB-focused SaaS companies
Financing and payment companies
Web design and SEO agencies
Marketing and lead-gen agencies
POS and software resellers
Commercial service providers
Staffing and recruiting firms
Commercial insurance brokers
Equipment leasing providers
Pilot offer
Start with a focused 2-week pilot.
We pick one target niche and one geography. I build and run a custom workflow, then deliver a ranked lead list with the signals that matter to your sales team.
Pilot pricing typically starts around $2,000 depending on scope.
500-1,000 ranked leads
One target niche
One geography
Business info
Website, review, and category signals
Custom scoring reasons
Outreach notes or recommended angles
Short summary of best opportunities
Built by Bartek Kowalski
Founder-led software delivery, from scoping to shipped workflow.
I'm a software engineer and product manager, currently an Associate Product Manager at Questrade. I was a founding engineer at CallSmart, worked on full-stack startup software at Distributive, and have consulted with teams including YCJ Venture Studio, Now Organic Farms, Next Ripple, One Iota Performance, Exavalu, Le Techie Consulting, Noble Solutions Enterprises, and Flex-Pay.
Want a lead system built around your exact market?
Tell me who you sell to, where you sell, and what makes a good lead. I'll turn that into a focused prospecting workflow.
Book a pilot